Are you looking to expand your skincare or candle business with best-selling products that customers actually want? The key to growing your product line isn’t just about creativity—it’s about data-driven decisions. With Google Trends, you can track popular ingredients, seasonal demand, and emerging product trends to help you plan your next launch. And the best part? We have all the high-quality ingredients you need to bring your ideas to life!
In this guide, we’ll walk you through how to use Google Trends to research skincare and candle-making trends, plan your seasonal sales, and compare products to make smarter business decisions.
What is Google Trends?
Google Trends is a free tool from Google that analyzes the popularity of search queries over time, based on real-time and historical search data from Google Search. It provides insights into trending topics, seasonal patterns, and regional interest for specific keywords. Users can compare search terms, track interest by location, and view related searches, making it a valuable resource for market research, SEO, and product planning. You can access Google Trends by visiting trends.google.com in your web browser. No sign-in is required to explore trends, but logging in with a Google account allows you to save searches and set up alerts.
Find Trending Ingredients for Skincare & Candles
Before launching a new skincare product or candle scent, it’s important to see if there’s a growing demand. A consistent upward trend means more customers are searching for that product—making it a great choice for your next best-seller!
Example: Tallow in Skincare
- Go to Google Trends and search for “Tallow“
- Set the timeframe to “Past 5 Years” you will see that interest has been increasing steadily since 2023.
- If your product searches are consistently rising, like Tallow, it is a growing trend—making it a great ingredient to add to your body butter, lotions, or balms.
Pro Tip: Compare “tallow skincare” vs. “shea butter skincare” to see which ingredient is more in demand.
Plan Your Seasonal Sales with Trending Keywords
Seasonal products can drive huge sales, but only if you prepare ahead of time. Google Trends can help you see when search demand spikes so you can stock up on ingredients early.
Example: Fall Candles
- Search for “Pumpkin Spice Candle” and select “Past 5 Years.”
- You’ll see searches peak in September and October every year.
- This means you should start making and promoting fall-themed candles by late summer.
Pro Tips: Try the same method for specific ingredients and fragrances to highlight seasonal sales. (Christmas tree, peppermint, gingerbread) or spring fragrance trends (floral and citrus-scented products).
You can also see when year-round products will have the biggest sales. For example, Beard oil sells year-round, with a spike from November through December. This shows it is important to increase your marketing during the holiday season.
Compare Ingredients & Products Before Launching
Not sure which skincare ingredient or candle wax to add next? Google Trends lets you compare multiple search terms to see which has higher and more consistent demand.
Example: Beeswax Candles vs. Soy Wax Candles
- Search “Beeswax Candles” vs. “Soy Wax Candles.” or “Tallow Vs. Olive Oil vs. Canola“
- Set the timeframe to “Past 5 Years” to analyze long-term trends.
- If beeswax is trending upward, it might be time to introduce beeswax candles into your product line.
- In the above graphic, you can see how Olive Oil has always had the steady trend, until recently, Tallow is taking the lead in search terms.
Pro Tip: Use Google Trends to compare fragrances, skincare ingredients, or packaging trends before committing to a new product launch.
Need premium Beeswax, soy wax, or fragrance oils? Bulk Apothecary has everything you need to create best-selling candles!
Discover New Trends with Related Searches
One of the most powerful features of Google Trends is the “Related Queries” section, where you can see emerging search terms related to your product.
Example: Dupe Fragrance
- Search for “Dupe Fragrance” and check “Related Queries.”
- You’ll often see trending luxury scents like “Baccarat Rouge dupe” or “Le Labo dupe“ rising in search volume.
- This signals a growing customer interest in affordable alternatives to designer fragrances.
Good news! At Bulk Apothecary, we carry our version of Baccarat Rouge, Santal 33, and many more, allowing you to create luxury-inspired candles, perfumes, body oils, and skincare products without the designer price tag.
Pro Tip: Keep an eye on fragrance dupe trends in different categories—some scents may be more popular for candles, while others perform better in skincare or body care products.
Use Regional Trends to Market Your Products
If you sell locally or through online marketplaces like Etsy, you can analyze regional trends to see where your products are in demand.
Example: Beard Care Products
- Search for “Beard Balm” and check regional interest.
- If the top searches are in Texas and California, you can focus ads and promotions on those areas.
- If “Beard Shampoo” is trending in another region, consider expanding your men’s grooming line.
Pro Tip: If certain fragrance notes (like vanilla or oud) are trending in specific areas, you can create regionally inspired collections.
Need bulk beard balm bases, carrier oils, or Fragrance oils for your grooming products? We’ve got you covered!
By tracking ingredient trends, planning seasonal sales, comparing products, analyzing regional demand, and spotting emerging trends, you can make smarter business decisions and create best-selling skincare and candle products.
The good news is we carry everything you need to grow your business at Bulk Apothecary!
Are you interested in learning more about setting up your business for success? Check out Customer Communication: First Impression to Lasting Loyalty
