Are you looking to create a unique identity for your fragrance oil line and make them stand out in the market? At Bulk Apothecary, we understand the importance of rebranding …

Unlocking the Power of Fragrance Oils: How to Name and Brand Your Scents

Confronting Doubts in the World of White Label Products
Confronting the doubts and frustration around white label products in the maker community. Instead of diverting your attention and resources to mastering new skills, you can rely on the white label products.

Photography Tips for Candle Makers
8 Photography Tips for Candle Makers At Bulk Apothecary, we recognize the undeniable importance of high-quality images in showcasing your candles online. As a candle maker, you understand that a …

Wholesale Pricing Guide
If your business is expanding and you need some advice for starting out your wholesale process, we’ve got some advice for you! Setting Product Prices for Wholesale 1. Conduct market …

How to Build Your Own Ambassador Program and Why it’s so Effective
If you’re even somewhat in the DTC (Direct-to-consumer) world, you know the power of “social proof” and “UGC (User Generated Content)”. We’ve all read stories about brands that skyrocket off …

Homemade Holiday Gifting
It’s early November, the snow is falling and you’re being bombarded with the thought of gift-giving. You haven’t even finished the Halloween candy and every commercial, billboard, and mailing Is …

Packing Your Holiday Soap
So you’ve made soaps, mixed some peppermint oil in and created that fancy swirl technique to “wow” your friends and family. Now what? They say don’t judge a book by its cover, …

Hobby to Business Series: Craft Show Season
Preface Craft show season is once again upon us, providing the perfect venue for Artisans to get out in the public eye and gain some exposure. As more and more …

Hobby to Business Series: Where to Sell Your Product
Where to Sell Your Product Finding a place to sell your handmade goods can seem overwhelming if you’re not sure where to start. It’s a no-brainer that one of the …

Hobby to Business Series: Labeling Part 2
Welcome to Part 2 of the Labeling segment in our Hobby to Business Series. Ideally, you have now either conjured or created a vision for your logo and labels. Maybe …

Hobby to Business Series: Cosmetic Labeling
Today we will explore some of the general cosmetic labeling guidelines as well as some useful tips to take into consideration.

Hobby to Business Series: Packaging
Product packaging tells the story of you and your brand. Not only does it make a great marketing tool, but it also helps you and your product stand out among …

Hobby to Business Series: Establishing Your Brand
Over the last few weeks, we’ve explored the first steps of turning a hobby into a business. With products developed and numbers crunched it’s time to define your brand identity. …

Hobby to Business Series: Calculating Cost
Foreword With craft show season rapidly approaching, I wanted to share how to take a closer look at your production costs so you can effectively price your product and see …

Hobby to Business Series: Product Development
Foreword “Imitation is sincerest form of flattery.” – Charles Caleb Colton In the last post of our Hobby to Business Series, What Will You Sell?, I shared some …

Hobby to Business Series: What Will You Sell?
Determining What to Sell I firmly believe the old saying “slow and steady wins the race” holds true. As crafters, we often forget there’s a lot more to do than …