As consumer preferences continue to evolve, clean beauty, emotional wellness, and nature-inspired elegance are at the forefront, redefining what customers want in a signature scent.
Here are the top three fragrance profiles predicted to dominate the market, and how you can use these trends to inspire your own line of perfumes or body sprays.
Oceanic & Aquatic Notes
Recent industry analysis highlights a strong upward trend in the oceanic scent category, with projections indicating a steady annual growth rate of 6.1% through 2032. In 2023, the market was estimated at $4.2 billion and is forecasted to climb to $7.1 billion by the end of the decade.
With roots in feelings of freedom, freshness, and escapism, ocean-inspired scents are gaining global traction, especially among Gen Z and Millennial buyers. This demand is being amplified by increasing disposable incomes and the powerful influence of celebrity-backed products and viral scent trends on social media.
Think salty sea air, coastal breeze, and watery florals. We have picked a few of our current favorites for you.
Ocean Salt & Driftwood Fragrance Oil
Evoke the essence of a coastal breeze as the bracing scent of sea salt intertwines with weathered driftwood for a refreshing and invigorating fragrance.
Sea Salt Fragrance Oil
Woodsy, crisp ocean breeze paired with notes of lavender, lemon, and rose.
Cabana (our version of HC) Fragrance Oil
Embark on a journey off the beaten path, where the ocean’s breezy mist envelops you. Botanical jasmine, the citrusy kiss of bergamot, and the invigorating marine notes blend seamlessly to craft an airy, tranquil fragrance that conjures the tranquility of a cabana on a coastal shore. This fragrance oil is in no way endorsed by or affiliated with Hotel Collection®. Inspired By: The Ritz Carlton®
How to use it: Pair with clear glass bottles or minimalist roll-ons to echo the “clean” aesthetic.
Skin Scents & Subtle Musk
Light, intimate fragrances that feel like a second skin are soaring in popularity. These “your scent but better” profiles are perfect for everyday wear and appeal to the no-makeup-makeup crowd.
Original Pheromone Perfume (our version of Pure Instinct) Fragrance Oil
A subtle and enticing unisex fragrance that opens with juicy Australian mango and bright mandarin, evolves into a warm heart of honey and cinnamon, and settles into a clean, sensual white musk.
Cashmere Glow Fragrance Oil (our version of BBW)
This sensual fragrance combines warm vanilla and golden peach with a luxurious yet gentle layer of musk.
Extra Fresh (our version of Dove) Fragrance Oil
A fresh blend of sparkling citrus and crisp apple are mixed with French lavender, aromatic herbs and exotic woods.
How to use it: Combine with jojoba oil or fractionated coconut oil for a nourishing, lightweight base body oil.
Botanical & Herbal Blends Perfume Trends
Nature continues to be a top influence in wellness and beauty. Herbaceous and floral blends, especially with lavender, sage, rosemary, and tea, offer both aromatherapy benefits and elevated elegance.
White Tea & Sage (our version of Bath & Body Works) Fragrance Oil
An inviting and soothing blend of delicate white tea and fresh sage lifted by sparkling citrus notes, evoking the calming comfort of a freshly brewed cup of tea.
Geranium Leaf (our version of Aesop) Fragrance Oil
A fresh, green blend that marries crisp citrus with the gentle floral earthiness of geranium, leaving a thoroughly revitalizing impression. This fragrance oil is in no way endorsed by or affiliated with Aesop® or limited brands.
Blanche (our version of Byredo) Fragrance Oil
A pure, clean scent blending airy aldehydes and delicate rose with a soft heart of violet and peony, drying down to a comforting base of gentle musk and smooth sandalwood reminiscent of fresh linens. This fragrance oil is in no way endorsed by or affiliated with Byredo® or limited brands.
How to use it: Add these to both perfumes and body mists, or expand into self-care sets with soaps and lotions for a full sensory experience.
How to Start Your Own Perfume Line
Creating your own line of custom scents is more accessible than ever. Here’s a basic roadmap using Bulk Apothecary products:
Step 1: Choose Your Base
Perfume Base (Alcohol-Based): Great for traditional sprays.
Carrier Oils (Jojoba, Fractionated Coconut): Perfect for rollerballs or oil perfumes.
Step 2: Select Your Fragrance
Mix and match up to 3–4 fragrance oils to build depth (top, middle, base notes). Always test and document ratios!
Step 3: Bottle & Brand
From elegant glass atomizers to eco-friendly rollerball tubes, your packaging helps tell your brand story. Add custom labels for a personal touch.
Step 4: Scale & Sell
Start small with local markets, Etsy, or gift boxes, and grow from there. Don’t forget to explore private label options if you want a faster path to market!
fragrance lovers are craving freshness, simplicity, and nature in a bottle. Whether you’re an established maker or just dreaming of your first launch, Bulk Apothecary has everything you need, from premium fragrance oils to packaging, to bring your vision to life. To Learn More about Perfume Making Check out our Blog, Top Products for Making Your Own Perfumes
